Digital Doctor: Europe's Largest Recurring Physician Survey

Since 2020, Mediately's Digital Doctor survey has gathered the views of thousands of European doctors on medical trends, prescribing decisions, and relations with pharma.

The 2024 edition surveyed almost 9,000 doctors across 9 European countries: Germany, Italy, Slovenia, Romania, Czech Republic, Slovakia, Croatia, Serbia, and Bulgaria.

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Close-up of a stethoscope resting on medical paperwork next to a laptop

Highlights from DD24

90%

of doctors consider medical mobile apps a trusted source of information.

50%

increase in doctors actively using AI was recorded in one year, alongside growing optimism about its potential to enhance clinical decision-making.

41%

of doctors say their job satisfaction has improved in the last year.

Digital Doctor Through the Years

Since launching in 2020, Digital Doctor has grown into one of Europe's largest recurring physician surveys, tracking how doctors' digital habits, AI adoption, and job satisfaction have shifted year over year.

Edition

Participants

Countries

Focus

2021

Edition: 2021

5,700+

Participants: 5,700+

Italy, Romania, Czech Republic, Slovakia, Slovenia, Croatia, Serbia

Countries: Italy, Romania, Czech Republic, Slovakia, Slovenia, Croatia, Serbia

Digital information sources, education, work satisfaction

Focus: Digital information sources, education, work satisfaction

2022

Edition: 2022

6,800+

Participants: 6,800+

Germany, Italy, Slovenia, Romania, Czech Republic, Slovakia, Croatia, Serbia, Bulgaria

Countries: Germany, Italy, Slovenia, Romania, Czech Republic, Slovakia, Croatia, Serbia, Bulgaria

Digital information sources, doctors' relationship with pharma, work satisfaction

Focus: Digital information sources, doctors' relationship with pharma, work satisfaction

2023

Edition: 2023

9,300+

Participants: 9,300+

Germany, Italy, Slovenia, Romania, Czech Republic, Slovakia, Croatia, Serbia, Bulgaria

Countries: Germany, Italy, Slovenia, Romania, Czech Republic, Slovakia, Croatia, Serbia, Bulgaria

AI attitudes, polypharmacy, work satisfaction

Focus: AI attitudes, polypharmacy, work satisfaction

2024

Edition: 2024

8,600+

Participants: 8,600+

Germany, Italy, Slovenia, Romania, Czech Republic, Slovakia, Croatia, Serbia, Bulgaria

Countries: Germany, Italy, Slovenia, Romania, Czech Republic, Slovakia, Croatia, Serbia, Bulgaria

AI adoption, prescribing factors, work satisfaction

Focus: AI adoption, prescribing factors, work satisfaction

Frequently asked questions

How long has Digital Doctor been running?

Digital Doctor launched in 2020 and has run as an annual survey since, growing from 5,700+ participants in 2021 to 8,600+ in 2024, tracking shifts in doctors' digital habits, AI adoption, and job satisfaction year over year.

What topics does the survey cover?

Focus has evolved each year, from digital information sources and work satisfaction in early editions to AI attitudes, polypharmacy, and prescribing factors in the most recent ones. It also tracks doctors' relationship with pharma.