Disease awareness

Iron deficiency disease management in Slovenia

The campaign aimed to address gaps in the management of iron deficiency by educating healthcare professionals and promoting brand messaging.

General practitioners (GPs) and gynecologists, who traditionally favored oral supplements or were cautious with intravenous treatments, needed targeted education to improve treatment practices. Gynecologists, in particular, required guidance on diagnosing and managing iron deficiency in pregnant women and menopausal patients.

This case study details how an integrated campaign utilizing CME videos and frontpage news successfully elevated disease awareness and influenced treatment decisions, while the dosing calculator tool offered drug prescribing support throughout the treatment journey, beyond initial awareness.

3,000+

total tool opens

69%

of gynaecologists reached

69%

of GYNs reached

63%

of GPs reached

2,800+

CME points awarded

45%

email open rate

7.8%

email click-through rate (CTR)

Objectives

Increase awareness of iron deficiency among GPs and gyneacologists.

Integrate educational content with brand messaging to promote appropriate treatment practices.

Support doctors in choosing the right doses for their patients by providing a helpful dosing calculator.

Target audience

GPs and gynecologists primarily, with hematologists and pediatricians as secondary target groups.

Campaign strategy

In 13 months we delivered:

Digital tool sponsorship with banner placed in a dosing calculator to support accurate iron deficiency drug prescribing.

Continuing Medical Education (CME) videos that targeted GPs with treatment recommendations and gynaecologists with guidance on disease identification and management.

News on the homepage to enhance visibility.

Conclusion

The campaign successfully raised awareness about iron deficiency and improved how GPs and gynecologists handle its treatment. By combining CME videos, a handy dosing calculator tool, and frontpage news, we kept our audience engaged and informed. The high engagement rates and increased use of the dosing tool reflect the campaign's success.

Overall, we effectively educated nearly 70% of all targeted healthcare professionals in the country, addressed their initial concerns, and encouraged more timely and effective treatment of iron deficiency.

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