Key message delivery

Multi-country webinar campaign for ophthalmologists

This case study highlights a multi-country digital campaign aimed at inviting ophthalmologists across three European countries to a specialized webinar.

The campaign focused on delivering the message through targeted digital channels, despite the competitive landscape of ophthalmological education. By utilizing a homepage banner and in-app messages, the campaign effectively reached a broad audience and generated significant engagement, showcasing its success in capturing attention and driving action.

4,200+

interactions

70%

of target HCPs reached

80%

of reached audience engaged with both content elements

Objectives

Deliver the key message through targeted digital channels to maximize reach and interaction.

Invite and engage ophthalmologists in the Czech Republic, Slovakia, and Slovenia to participate in a specialized webinar.

Target audience

Ophthalmologists in three European countries.

Campaign strategy

Showing homepage banner and in-app message for 2 weeks.

Conclusion

By employing a homepage banner and in-app messages, the campaign achieved over 4,200 interactions within two weeks, reaching 70% of the targeted audience. Engagement was high, with nearly 80% of them interacting with both campaign elements. We have succeeded in delivering the essential information promptly and effectively to the target audience, resulting in a strong CTR of 6.3%.

Your success story could be next

Tell us about your campaign goals. We'll get back to you shortly.

30 of the top 30 global pharma companies already trust us.