Quickly and effectively reach the relevant audience with the desired message

This case study highlights a multi-country digital campaign aimed at inviting ophthalmologists across three European countries to a specialized webinar. The campaign focused on delivering the message through targeted digital channels, despite the competitive landscape of ophthalmological education. By utilizing a homepage banner and in-app messages, the campaign effectively reached a broad audience and generated significant engagement, showcasing its success in capturing attention and driving action.

2 Invite and engage ophthalmologists in the Czech Republic, Slovakia, and Slovenia to participate in a specialized webinar.

Ophthalmologists in three European countries.

By employing a homepage banner and in-app messages, the campaign achieved over 4,200 interactions within two weeks, reaching 70% of the targeted audience. Engagement was high, with nearly 80% of them interacting with both campaign elements. We have succeeded in delivering the essential information promptly and effectively to the target audience, resulting in a strong CTR of 6.3%.