How to shift the market in a competitive environment

Competing in a crowded diabetes treatment market presented a major challenge for our client. With many well-established drugs available, it was difficult for our client’s SGLT2 inhibitor to stand out and gain attention. The market, dominated by strong competitors, made it hard for any other product to make an impact. This case study highlights how a targeted digital campaign effectively shifted search trends and increased engagement among healthcare professionals, overcoming the challenge of breaking through in a saturated field.

2 Strengthen the positioning of the drug against established competitors.

3 Drive engagement and influence prescribing decisions among target audience.

Cardiologists, Nephrologists, Endocrinologists, General Practitioners (GPs)

The campaign successfully addressed the challenge of standing out in a crowded diabetes treatment market. By implementing a strategic digital approach with consistent banner placements, it effectively reversed search trends and increased interest in the client’s SGLT2 inhibitor. This sustained visibility significantly influenced prescribing habits and helped maintain the drug’s recognition among healthcare professionals.