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Delivering key message in a short time

Successful pop-up message campaign for lead generation 

Overview
Invite doctors to your event with a pop-up message

Effective communication is key when launching a new drug or inviting doctors to your event, and our latest pop-up message campaign proved just that! By leveraging targeted pop-up messages, we successfully engaged a highly relevant audience of healthcare professionals, achieving impressive results in just three days. The campaign’s purpose was to invite doctors to an online drug launch webinar event in Romania.

Objectives

1 Deliver the key message through targeted digital channel to maximize reach and interaction.
2 Invite and engage HCPs in Romania to participate in a specialized webinar.

Target audience

  • 18,000 doctors
  • Specialisations: Diabetology, Endocrinology, Cardiology, Internal Medicine, Gastroenterology, Gynecology, GPs, Orthopedy, Pneumology, Oncology, Rheumatology, General Surgery 

Campaign strategy

  • Type of message: Pop-up message
  • Message frequency: One-time message
  • Campaign period: 3 days 
pop-up-mockup

Performance

4,100+
Interactions
22%
of target HCPs reached in just 3 days
33.25%
Click-Through Rates

What made this campaign successful?

  • Highly targeted messaging: We reached the large group audience in short time.
  • Engaging pop-up design: A clear and compelling call-to-action encouraged immediate interaction.
  • Seamless user experience: Doctors could access event details with just one click, streamlining the registration process.

Conclusion

This campaign not only drove significant interest in the drug launch event but also demonstrated the power of pop-up messages for lead generation. With a 33.25% CTR, it outperformed typical digital marketing benchmarks, proving the effectiveness of well-crafted, strategically placed messaging.