A multi-country awareness campaign

Standing out in the competitive psoriasis treatment market was a big challenge. With numerous well-established treatments already available, it was essential to highlight the benefits of our client's interleukin inhibitor. Our campaign focused on raising awareness among healthcare professionals and optimizing patient referrals to specialist care. This case study details our strategy for increasing awareness and enhancing referral practices across four European countries.

2 Optimize referrals: Encourage the use of a branded digital tool to simplify patient referrals to specialists, ensuring timely and appropriate treatment for psoriasis patients.

The campaign targeted general practitioners, dermatologists, rheumatologists, and internal medicine specialists across four European countries.

The digital brand awareness campaign made a strong impact in the competitive psoriasis market, successfully raising the profile of the advertised interleukin inhibitor. By using a mix of homepage banners, CME educational content, and a digital referral tool, the campaign achieved impressive results. With 113,000 brand interactions and nearly 4,500 healthcare professionals engaged, the campaign showed great reach and effectiveness. The fact that 1.600 new patients were screened for referral to specialist care highlights the campaign’s success in not just increasing awareness, but also improving referral practices in four European countries.