How we improved disease management through targeted HCP education

The campaign aimed to address gaps in the management of iron deficiency by educating healthcare professionals and promoting brand messaging. General practitioners (GPs) and gynecologists, who traditionally favored oral supplements or were cautious with intravenous treatments, needed targeted education to improve treatment practices. Gynecologists, in particular, required guidance on diagnosing and managing iron deficiency in pregnant women and menopausal patients. This case study details how an integrated campaign utilizing CME videos and frontpage news successfully elevated disease awareness and influenced treatment decisions, while the dosing calculator tool offered drug prescribing support throughout the treatment journey, beyond initial awareness.

The campaign successfully raised awareness about iron deficiency and improved how GPs and gynecologists handle its treatment. By combining CME videos, a handy dosing calculator tool, and frontpage news, we kept our audience engaged and informed. The high engagement rates and increased use of the dosing tool reflect the campaign's success. Overall, we effectively educated nearly 70% of all targeted healthcare professionals in the country, addressed their initial concerns, and encouraged more timely and effective treatment of iron deficiency.